Lionel has spent years in the seed dressing industry, painstakingly building Wesco Seeds into the thriving business it is now. His extensive knowledge of Seed has proved to be enormously helpful to our business and customers for agronomical advice.

Following closely in his father Lionel’s footsteps, Jethro has developed a strong understanding of grass seed and seed mixes. Travelling throughout New Zealand, he has built strong relationships with customers through his approachable manner, attentive listening, and genuine commitment to understanding their farming needs.

Brad works across Sales and Marketing, bringing a strong background in horticulture and agricultural contracting. He focuses on understanding each farm’s operation and delivering practical, results-driven solutions. Approachable and naturally curious, Brad is always keen to learn more about your farm and how Wesco can help drive performance where it matters most.

Wayne controls our freight and the dispatch of Wesco Seeds, ensuring products arrive to our customers in good condition. With dispatch and freight being a key part of this business, Wayne is busy ensuring orders are sent out correctly. Out of the office, Wayne can be found on the golf course, perfecting his swing.

Amberley brings over 15 years of experience at Wesco and is known for her attentive listening and deep understanding of our customers’ needs. As the friendly voice behind many of our customer calls, she quickly gets to the heart of each enquiry and resolves issues efficiently and confidently, making every interaction straightforward and reassuring.

Anouska is a valued member of our customer service team, known for her warm manner, clear communication, and practical problem solving. She listens carefully, asks the right questions, and provides confident, helpful guidance to customers every day. With a growing depth of product knowledge and an easy rapport with farmers and growers alike, she ensures every enquiry is handled with care, efficiency, and professionalism.